What does a Medical Sales Rep do?
Medical Sales Jobs April 19, 2019
A medical sales rep is the person who forms a liaison between medical companies and healthcare professionals who use their products. The sales rep is the main point of contact between the two.
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If you want to become a successful medical sales rep, you must have your expectations set straight. In this article you will get a deep understanding of what does it take work as a sales rep in the medical industry. Besides explaining what medical representatives are expected to do on a daily basis we will also cover the following topics:
- 1. What does a sales rep do?
- 2. What is the role of a medical sales rep?
- 3. An Average Day in the Life of a Medical Sales Rep
- 4. Responsibilities of Medical Sales Reps
- 5. Common Challenges
- 6. Skills and Qualifications needed to become a medical sales rep
- 7. Who Employs Medical Sales Reps
- 8. Average Annual Salary of a Medical Sales Rep
- 9. Career Path of a Medical Sales Rep
- Develop relationships with the customers
- Manage key accounts and retain them
- Plan the days and provide a report of the daily results and achievements to the management
- Endeavor to increase the clientele by talking to new customers and meeting them to present the products
- Achieve sales targets and objectives
- Deliver a superior customer experience by providing excellent customer services
- Arrange, shuffle, and restock the inventory of the customers on each visit
- Contribute to sales meetings, participate in relevant training programs, and keep himself updated on the latest policies, trends, and developments
- Bargain and use their convincing power to rise above any conflicts and objections
- Deliver impressive and successful presentations to persuade people to buy products
- Advertise and vend the products of the medical company covering medical devices, equipment, or pharmaceutical drugs
- Target customers including doctors, nurses, and pharmacists
- Know about the products being sold in order to be able to answer customer queries
- Increase product awareness
- Answer all the queries of the customers
- Explain all the possible benefits of a product to push the customers to incur purchases
- Give advice where needed and tell about new products
- Calling the doctors and healthcare professionals to discuss and promote the products
- Following up with and reminding the clients about certain products of the company that have been pitched
- Meeting at least 8 to 10 healthcare professionals with purchasing power in their organization every day
- Ensuring that the products being marketed are readily available at the chemists
- Ensuring there is sufficient stock of the products being marketed by connecting with the authorized wholesalers of the company
- Producing and submitting daily reports including important details like names, title, organizations, and other details of the prospects and the details of sales incurred
- Attending the training that is planned by the employer for an improved learning of the sales reps
- Achieving the targets they are assigned
- Attending monthly, quarterly, or yearly sales meetings and participating actively
- Attending product launch events
- Keeping an eye on the competitors’ activities and keeping the marketing team of their company updated about anything they observe
- Coping with the competition is the most challenging thing that medical sales reps have to successfully get done. For this, they need to think out of the box and develop strategies to stand out in the crowd. If he/she fails to do this, they have failed at being a medical sales rep at all.
- There are constant changes in the pharmaceutical industry based on regular advancements and developments in the healthcare sector. The industry is huge and change is inevitable. The medical sales reps have to keep up with the pace of these changes and be highly adaptive to thrive.
- The doctors and other healthcare professionals usually have very less time to spend with the medical sales reps and so the reps have to convince them in a very limited time. There is a high risk of important details being overlooked or the doctor not getting convinced because of insufficient time.
- Life Sciences
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